Brand Congruence: WHY Mission and Vision
Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND...
View ArticleY-Size: Getting Gen Y to Work For You (And Stay a While)
I am always updating my resume. When I look at it, I think, “Wow! Either I have no sense of loyalty to some of these companies, or I am a jack of all trades!” In fact, I have 2 resumes. One is for...
View ArticleMillennials: The Economic Engine of the Future
The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify...
View ArticleASAE: In Honor of Women Luncheon
How do you define an exemplary leader? My own experience has taught me that leadership style is a very individual thing. Effective leadership inspires us and sets a standard for us to aspire to....
View Article10 SEO Tips to Enhance Your Content Marketing Strategy
Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. Not hard to agree with that position! So if you’re in the B2B category of...
View ArticleDigital Marketing: 3 Things Dave Matthews Band Can Teach Us
Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert...
View ArticleVision and Mission : WHY Vision Statements
This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. ....
View ArticleMission and Vision: HOW Mission Statements
This is the fourth in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS. ....
View ArticleBrand Congruence: WHY Mission and Vision
Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND...
View ArticleTech13 via Twitterverse: Day 1
Picture credit — @BillSheridan I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of...
View Article$97 to Celebrate 97 Years
I am a child of the 60’s and proud of it! The 60’s were a time of innovation, challenging authority and pushing the envelope. We are the original “outside of the box,” “cutting edge” generation! That...
View ArticleRomancing Customers with Compelling Content
I can picture in my mind’s eye the exact moment I met my husband. It was love at first sight, really. While his good looks and towering height certainly made an impression, I was ensnared by his...
View ArticleHow to Deliver Epic Content
© Thinkstock Collection Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly...
View ArticleFlat Design: Millennials and Technology Impacting Web Design
© Thinkstock You have got to see this! I am going to ask you to do something that breaks all the rules of good blog writing. I’m going to suggest you whip out your cell phones and take “scroll”...
View ArticleMembers: Josh Holloway & Intelligence Teach Us About Choices
We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human and Intelligence , each raise some very challenging moral questions focused...
View ArticleMarketing: A Gardener’s Almanac
Do you spend much time in the garden? Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up...
View ArticlePinterest: “The Future of Marketing Is Visual!”
Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of our...
View Article10 Takeaways from ASAE’s Membership, Marketing & Communications Conference
I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend,...
View Article9 Best Practices for Effective Calls to Action
© Wavebreak Media; used with permission Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes...
View ArticleThree Pak: Most Common Marketing Video Types
“A minute of video is worth 1.8 million words.” ~ Forrester Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Do you like to watch the added...
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