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Brand Congruence: WHY Mission and Vision

Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND...

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Y-Size: Getting Gen Y to Work For You (And Stay a While)

  I am always updating my resume. When I look at it, I think, “Wow! Either I have no sense of loyalty to some of these companies, or I am a jack of all trades!”  In fact, I have 2 resumes. One is for...

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Millennials: The Economic Engine of the Future

The wedding is just over 5 weeks away. After marrying 3 sons off in the last three years, I FINALLY get to play the role “Mother-of-the-Bride!” As the parent of 5 millennials, it’s easy to identify...

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ASAE: In Honor of Women Luncheon

  How do you define an exemplary leader?  My own experience has taught me that leadership style is a very individual thing.  Effective leadership inspires us and sets a standard for us to aspire to....

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10 SEO Tips to Enhance Your Content Marketing Strategy

  Our Sales Coach takes a pretty hard line—any business that doesn’t have a sales strategy is pretty much dead in the water. Not hard to agree with that position! So if you’re in the B2B category of...

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Digital Marketing: 3 Things Dave Matthews Band Can Teach Us

Tuesday, December 18th was a big day for me. I turned 25, attended AMADC’s panel discussion on digital marketing  for non-profits, and topped the evening off with the Dave Matthews Band (DMB) concert...

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Vision and Mission : WHY Vision Statements

This is the third in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.  ....

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Mission and Vision: HOW Mission Statements

This is the fourth in a series of posts exploring the difference between mission and vision, leading up to our webinar presentation in March—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND NON-PROFITS.  ....

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Brand Congruence: WHY Mission and Vision

Last in a series exploring mission vision & brand congruence. For more info, register for our FREE webinar presentation on Wednesday, March 20, at 10 AM—3 DANGEROUS TRENDS FACING ASSOCIATIONS AND...

View Article


Image may be NSFW.
Clik here to view.

Tech13 via Twitterverse: Day 1

Picture credit — @BillSheridan I was really bummed that I couldn’t attend the ASAE Tech13 conference last week. However, if my engagement on Twitter has done nothing else, it has taught me the power of...

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$97 to Celebrate 97 Years

I am a child of the 60’s and proud of it! The 60’s were a time of innovation, challenging authority and pushing the envelope.  We are the original “outside of the box,” “cutting edge” generation! That...

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Romancing Customers with Compelling Content

I can picture in my mind’s eye the exact moment I met my husband. It was love at first sight, really.  While his good looks and towering height certainly made an impression, I was ensnared by his...

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How to Deliver Epic Content

© Thinkstock Collection Content marketing satisfies your prospect’s need for essential information and your organization’s desire to shine as a trusted source of subject-matter expertise – subtly...

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Flat Design: Millennials and Technology Impacting Web Design

© Thinkstock You have got to see this! I am going to ask you to do something that breaks all the rules of good blog writing. I’m going to suggest you whip out your cell phones and take “scroll”...

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Members: Josh Holloway & Intelligence Teach Us About Choices

We have a core group of about 8 TV series that we follow regularly. Three of those shows, Person of Interest , Almost Human  and Intelligence , each raise some very challenging moral questions focused...

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Marketing: A Gardener’s Almanac

Do you spend much time in the garden?  Is it a chore or therapy? I am an avid gardener. Sometimes I have trouble falling asleep at night, planning my gardening activities for the weekend. Or, I wake up...

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Pinterest: “The Future of Marketing Is Visual!”

Who would have guessed that this would be our 100th blog post? When I saw the numbers in the 90’s a few months ago, I could hardly believe it. We decided to use this post to highlight the newest of our...

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10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

I LOVE the MMC Conference because it’s local and the topics are in my wheelhouse. I love the connecting piece too! As usual there was too much to do and not enough time! If you weren’t able to attend,...

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9 Best Practices for Effective Calls to Action

© Wavebreak Media; used with permission  Has this ever happened to you? Just last week I was looking up information about a particular author I wanted to know more about. Five clicks and 30 minutes...

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Three Pak: Most Common Marketing Video Types

“A minute of video is worth 1.8 million words.” ~ Forrester   Did you grow up in a family that shot home videos? Are you an avid fan of America’s Funniest Videos? Do you like to watch the added...

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